Are you ready to step into a world where everything is reversed? You're invited to discover Amsterdam and the Netherlands in a way that is surprisingly new and contemporary. This walkthrough experience contains 25 immersive spaces, giving you the chance to create the most amazing social media content.

Now let the fun begin, jump into the Dutch Ice Bath, or would you rather travel upside down with the subway? Show off your moves and dance to the rhythm of your own disco beat in a one-of-a-kind club, or fly away in a real private jet at the end. Now you can finally enjoy your own generated mind-blowing content, but not after you relax at the Upside Down Café, while tasting colourful sandwiches and sweets. Don't forget, you can sip on the famous freakshake before going home.

On Fridays and Saturdays, after 17:00, you can enjoy great cocktails & live DJ sets!

Be dazzled in the world's largest reverse social media experience
Stimulate all your senses with 25 visually overwhelming spaces and optical tricks
Play, laugh, pose, create and publish, the floor is yours, share your creation
Create the ultimate content in a real private jet, LED light ball pit, walking closet and much more

Important to know

Know in advance:

Infants 0–2 years old are free of charge
Please be on time, people who come too late for their slot may have to wait
Your ticket will be scanned at the door
To be eligible for a reduced student rate, students must present their valid student ID