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Experience the history of the beloved beverage brand at the dynamic, multimedia home of the more than 135-year-old secret formula for Coca-Cola. Get closer than ever before to the Vault of the Secret Formula containing the secret recipe and view more than 1,200 never-before-displayed artifacts. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world.

The immersive Beverage Lab experience delves deep into the world of beverages offering a chance to explore the science, creativity, and innovation that fuel Coca‑Cola's diverse lineup of drinks.

For the latest on new exhibit openings, temporary and permanent closures, you can check on the official website. Make plans to visit World of Coca-Cola in Atlanta, Georgia at Pemberton Place to discover it all for yourself.

Skip the ticketing window and proceed directly to the main entry line
Explore the myths and legends around the secret formula for Coca-Cola
Taste over 100 drinks from around the world in the Taste It! Beverage Lounge
Make memories with friends and take selfies with the Coca-Cola Polar Bear

Opening hours are subject to change. Please check the hours of operation on the official website and be sure to arrive at least 2 hours before closing time
Pets are not allowed. Only guide dogs for the blind, service dogs for people with disabilities or working dogs in training are allowed inside the attraction
Powerchairs and mobility scooters are welcome. During peak attendance times, conventional wheelchairs are encouraged
Baby strollers are welcome and single strollers are recommended due to high traffic during peak attendance times
This ticket allows you to skip the ticketing window and proceed directly to the main entry line
Toddlers (2 or younger) get in free with an adult ticket
Parking is an additional fee and based on availability
Please note, there is no coat or luggage check