Traditional Souk market and Argan cooperative experience in Agadir

High Atlas 4x4 Tour with Berber Lunch in Immouzer

From sea level to high altitude, this is a full day trip with a side-order of adventure. You'll travel by 4x4 into the Atlas Mountains from the coastal plains of Agadir to discover the Berber village of Imouzzer Ida Outanane. Jamal, one of our expert local guides, says, ‘Imouzzer means “waterfall” in Berber, the language of the Atlas Mountains. Indeed, there are several waterfalls in the heart of our green valley, a place known especially for the quality of its honey.'Your High Atlas Mountains off-road adventure begins with a light breakfast and then a photo stop at the cool, palm-clad Tamzargout oasis, where you can stretch our legs. As we travel higher up into the mountains, the jaw-dropping views over Paradise Valley are sure to leave an impression. We'll arrive in the village of Immouzer to see how life in a typical Berber mountain community unfolds. On hot days, you might see local kids jumping off the rocks into the natural pools just outside the village.As you stroll around the village, you'll pass stalls selling Moroccan souvenirs and the prized local honey. Jamal says, ‘My mother used to prepare an artisanal treat known as “amlou”, made with Immouzer honey mixed with crushed almonds and argan oil, a real Berber delicacy.' Next it's time for an al fresco lunch prepared with fresh, locally sourced ingredients. You'll have some free time to relax and take in your dramatic surroundings before we return to Agadir through a different route in the mountains.

Essaouira & Medina Tour with a Local Guide and Lunch

Known as the ‘Jewel of the Atlantic', Essaouira is an atmospheric fishing port with age-old souks, pastel blue seaside houses, and a bustling UNESCO-listed Medina. You'll have plenty of time to discover this coastal gem with a guided tour and a visit to Espace Othello Gallery.

Tiout Taroudant Tour

From Agadir, you can easily head out into the surrounding countryside to discover lush green oases and historic walled towns. You'll travel to the palm-filled oasis of Tiout, get to know the traditional way of life in Taroudant and even spot a few tree-climbing goats along the way.

Atlantic Coast Tour and Timlalin Dunes Sand-Boarding Experience

Morocco's Atlantic Ocean coastline is the star of this tour. Journey through tiny fishing villages and hippie hangouts en route to Taghazout – a stretch of wave-washed sand that's been a surfer's paradise since the 60s. But you won't be joining the surf crowd in the sea – instead you'll hop on a sandboard to zoom down the towering Timlalin dunes.

Marrakech and Essaouira Two-Day Tour

With plenty of time to soak up the sights and sounds of Marrakech, this two-day tour immerses you into the city's colourful past and present. You'll travel from Agadir to see some of the city's highlights, experience Djemaa el-Fna by night, dine in an opulent riad and check out the seaside city of Essaouira on your way back. Ibrahim, one of our expert local guides, says, ‘I was born and bred in Essaouira, but my family moved away when I was 14. Now, when I return, I'm filled with nostalgia as I tour the alleys where I used to play football with my Arab and Jewish friends. Essaouira has always been a multicultural melting pot.'On day one, we'll hit the road to Marrakech, where on arrival you'll delve straight into the medina's warren of tightly-packed streets. Spend the morning taking in sights as we drop by places like Jardin Secret, before lunch at Dar Nejarine. After some free time to explore, we'll head to Djemaa el-Fna at dusk – the best time to see it – before a tasty dinner and traditional entertainment in a riad.On day two we'll head to the coastal city of Essaouira. Its mellow atmosphere, narrow winding streets laden with kaleidoscopic carpets, peeling-paint houses with and heavy old wooden doors make it a wonderful place to wander around. Walk the ramparts of the harbour, known as the Skala, where electric-blue boats bob in the water, or discover the atmospheric medina. There's a lunch stop included followed by free time to explore, before returning to Agadir in the early evening.

Marrakech City Tour with Dinner Show

Sitting in the shadow of the Atlas Mountains, Marrakech is a rich tapestry of spice-scented souks, street magicians and steaming food carts. You'll visit top sights such as Jemaa el-Fnaa, the Koutoubia Mosque and the Bahia Palace. From Agadir, we'll travel to Marrakech by coach. Kick off with a visit to the outside of the architecturally significant Koutoubia Mosque, a medieval masterpiece that's the city's most recognisable landmark. You'll then head to the Bahia Palace - another outstanding example of Islamic art and architecture. After lunch in the opulent surroundings of a riad, you'll visit Ben Youssef Madrasa and then venture into the maze of souks for a guided tour around the medina. As part of this tour, we offer a shopping stop, where you can indulge in the city's vibrant shopping scene. This is an optional stop and can be customized to your preferences.Next up is the pulsating Jemaa el-Fnaa square – a UNESCO World Heritage Site. The life and soul of the city, you'll have free time to explore, shop, sample some street food, or just soak up the atmosphere of this bustling area. We round off with a dinner show featuring traditional dance and music. Then there's free time or the chance to explore the nighttime excitement of Jemaa el-Fnaa with your guide.

Argan Oil Massage

Morocco's argan oil is well-known for its medicinal and wellbeing properties, and there's no better way to kick-start that relaxed holiday feeling than with a full body massage. You'll enjoy two hours of complete bliss as specially trained masseurs work on your aching muscles helping you to completely relax into your stay in Agadir.You'll not have to think about a thing – you'll be picked up by taxi from your hotel and whisked away to a massage centre in Agadir, where it's time to leave all your stress and worries at the door. The calming atmosphere of the massage centre will make you feel at ease straight away, and then you have two whole hours for only you and your thoughts.Using argan oil, the masseurs give you a full body massage that helps to relieve tension in your muscles. And it doesn't end there – you'll be taken back to your hotel by taxi so that your mind and body stay truly relaxed.

Camel Safari Experience

There's no more Moroccan way to go sightseeing than on the back of a camel. And with this 90-minute ride, you'll be at one with nature as well. You'll be transferred to the north of Agadir where you'll enjoy a slow and steady journey through a banana plantation and one of the city's most picture-postcard beaches. We'll head to a ranch around an hours drive from Agadir to start, where you'll be partnered with a camel between two people. Then, the adventure begins. The camel trail takes you through trails sprinkled with exotic landscapes and sandy dunes. It's a route the whole family will enjoy.Over the 90-minute trip, you'll enjoy a privileged view over the countryside, passing through a banana plantation, as well as have the chance to spot wildlife in its natural surroundings. You'll also enjoy the scenic vistas surrounding Tamri Beach, and as you trundle along, they'll be a quick stop for selfie or two before we head back.

Agadir Folkloric Dinner Show

You'll enjoy a night full of Moroccan flavour with this folkloric show and banquet. The kids will be star-struck by Berber musicians, glittering belly dancers, and daredevil acrobats, and on top of that you'll feast on a four-course dinner featuring delicious local specialities.The night gets into full swing as soon as you arrive, with folklore singers and Moroccan dancers greeting you at the door. You'll be seated in a traditional Bedouin tent that sets the scene for an evening of delight ahead of you. You'll be served a four-course Moroccan meal consisting of local specialities, and then you can relax with a soothing mint tea and a plate of biscuits, ready for the folkloric show.Belly dancers, acrobats and Berber musicians from all regions of Morocco come out on stage to show you their incredible and dazzling skills. It's a full-on and fun-packed evening for all the family.

Discover Agadir City Tour

Dip your toe into Agadir's history and culture, with a half-day tour to all its hotspots. Visit a traditional kasbah, take a stroll along the port and round and get your bearings with free time in the town.First up is a visit to the kasbah of Agadir Oufella. Built in 1541 as a fortress, the ruins stand on a hill out of town and offer sweeping views over the harbour, beach and city. Next, we'll drive through the port area, where you can catch sight of the fishermen offloading their catch of the day. Then, it's on to the new town and the main streets of Agadir where you can take some snaps outside Mohamed V Mosque.We'll then slow down the pace with a guided visit and free time at the main market, Souk El Had. Haggling with stallholders for spices, crafts, furnishings and more isn't just part of the experience – it's expected. Or why not sip on a mint tea as you watch the world around you. Pick up some more bargains at our final shopping stop – Chez Tijani.